Connect media with the mall visit.
Shopping mall retail media connects brands and retailers with relevant digital moments during a physical visit. Naviga8 brings discovery, indoor navigation and promotions into one shopper experience, giving mall operators a framework to develop campaign inventory around those interactions. The commercial model is scoped for each property.
Intent: respond to an expressed need.
Intent advertising starts with what a shopper is looking for. A search for a product, category or destination can create a relevant opportunity for a sponsored placement. For example, a search for trainers can introduce a footwear retailer and provide a handoff to store navigation. Search relevance and the configured placement format determine the experience.
Non-Intent: inspire a new discovery.
Non-Intent advertising builds visibility without depending on an expressed search. Sponsored discovery, featured destinations, large AR brand banners and supported pre-created AR media can introduce retailers and experiences a shopper had not planned to seek out. Available inventory depends on the mall setup and agreed campaign formats.
Coupons & Promotions: give shoppers a reason to act.
Digital coupons and QR-based promotions bring retailer offers into the mall experience. Shoppers can discover an offer and follow the agreed redemption process at a participating retailer. Campaign terms, offer validity and redemption rules are defined for each promotion.
Loyalty: grow program membership.
Naviga8 helps shoppers enrol in mall and store loyalty programs. With the customer’s agreement, enrollment information is passed to the relevant mall or store program owner. The partner manages its program and member relationship; commercial terms are agreed per new customer enrolled.
Shopper & Campaign Insights: understand engagement.
Aggregated reporting can help operators understand discovery activity, destination interest and campaign interactions within available integrations and consent requirements. Engagement should not be presented as verified store visits or sales attribution unless those measures are supported and validated.
Agree a commercial model for your property.
Inventory, campaign pricing, responsibilities, setup, ongoing services and revenue sharing are agreed for the mall. There is no universal revenue guarantee: outcomes depend on shopper adoption, retailer participation and campaign execution. We welcome enquiries from shopping-centre owners and operators worldwide.